Introduction
Elra values your privacy and is committed to protecting your personal information.
This policy explains how we collect, use, and safeguard your data when you visit our website, make a purchase, or interact with our brand online or offline.
By using our website or providing your details, you consent to the practices described in this Privacy Policy.
Information We Collect
We collect information that helps us process your orders, personalize your experience, and improve our services, including:
- Personal details: name, shipping and billing address, email address, phone number, and date of birth (if shared).
- Payment information: processed securely by our payment partners in compliance with RBI regulations.
- Order and communication history: to manage service requests and after-sales support.
- Technical data: cookies, browser type, and usage analytics (used only to improve our website experience).
How We Use Your Information
Your data helps us to:
- Process and deliver orders efficiently.
- Communicate order updates, warranty status, and support responses.
- Send marketing or promotional messages (with your consent).
- Improve website functionality and customer experience.
- Comply with legal obligations and fraud-prevention standards.
You may opt out of marketing communications at any time by selecting “unsubscribe” in emails or contacting support@elra.in.
Data Sharing and Third Parties
We share limited personal data only with trusted service providers who assist us in fulfilling orders and enhancing your experience, including:
- Delivery and logistics partners for shipping and tracking.
- Payment processors for secure transactions.
- Marketing and analytics providers for website performance and communications (under strict confidentiality agreements).
We do not sell or rent customer information to any third party.
Cookies and Analytics
- Our website may use cookies and analytics tools to understand browsing behavior and measure traffic.
- You can disable cookies in your browser settings, though some features may be limited.
- We may also use anonymized browsing data for re-marketing or advertising to show relevant content on other platforms. You may opt out of ad tracking in your browser or social-media settings.
Data Retention
We retain customer information for up to 24 months after your last interaction or purchase, unless a longer period is required by law or accounting standards. You may request earlier deletion by contacting us.
Access, Correction, and Deletion
You may request to review, correct, or delete your personal data at any time by emailing support@elra.in.
We will process such requests within 7 business days, subject to verification and applicable legal requirements.
Data Storage and Security
- Your personal information may be processed and stored on secure servers located within or outside India.
- All data transfers comply with applicable data-protection laws and industry standards.
- We use encryption, secure servers, and access controls to protect your information from unauthorized access or misuse.
- While no online system is entirely risk-free, we continually update our security measures to maintain the highest possible protection.
Data Breach Response
In the unlikely event of a data breach, we will promptly notify affected users and relevant authorities with details of the incident and steps taken to mitigate its impact.
Children’s Privacy
Our products and website are intended for general audiences and are safe for individuals under 18. We do not knowingly collect personal data from minors.
External Links
Our website and emails may include links to third-party websites (such as Instagram and Pinterest). Elra is not responsible for the content or privacy practices of external sites.
Consent and Policy Updates
By visiting our website, you consent to the collection and use of information as described here. This policy may be updated periodically to reflect new features, partners, or legal requirements. The latest version will always be available on this page.
Grievance Officer and Contact
For questions, concerns, or grievances related to data privacy, please contact our Grievance Officer at: support@elra.in