Welcome to
Elra World
Earn Elra Coins every time you shop, then spend them on your next piece. 1 Elra Coin = ₹1.
How it works
Three Steps to Rewards
Join for free
Create your account and become an Elra World Citizen.
Shop and earn
Earn 2 Elra Coins for every ₹100 you spend.
Redeem at checkout
Use your coins as a discount on your next order.
Ways to earn
Collect Elra Coins
Place an order
2 coins per ₹100 spent
Sign up
50 coins
Birthday
100 coins
Write a review
50 coins
100 coins with a photo
Refer a friend
Give ₹250, get ₹250 off
Ways to redeem
Spend Your Coins
Coins off your order
Every Elra Coin takes ₹1 off at checkout.
- Redeem from 100 coins
- Use coins for up to 99% of your order
- Coins stay valid for 6 months
Membership tiers
Rise Through Elra World
Your tier is based on what you spend. The higher you go, the faster you earn.
- 1x Elra Coins on every order
- 50 coins on sign up
- 100 coins on your birthday
- 1.5x Elra Coins on every order
- 150 bonus coins when you reach Diplomat
- Extra 100 coins on your birthday
- Everything in Citizen
- 2x Elra Coins on every order
- 250 bonus coins when you reach Ambassador
- Extra 150 coins on your birthday
- Everything in Diplomat
Tier bonus and birthday coins are valid for 30 days.
FAQs
Good to Know
How do I earn Elra Coins?
You earn coins on every order and through the activities above, like signing up, your birthday and reviews. Stay logged in while you shop so your coins are added.
How do I redeem my coins?
Log in and apply your coins at checkout. Each Elra Coin takes ₹1 off. You need at least 100 coins to redeem, and you can use coins for up to 99% of your order.
Where can I see my balance?
Your balance shows at the top of this page and in your account once you are logged in.
How do I reach the next tier?
Your tier upgrades automatically when your total spend reaches ₹6,000 for Diplomat or ₹12,000 for Ambassador. You get bonus coins the moment you move up.
Do my coins expire?
Elra Coins are valid for 6 months. Tier bonus and birthday coins are valid for 30 days, so use them soon.
What happens if I return an order?
Coins earned on returned items are removed from your balance.
