



Elra on You
Celebrate In Elra
From Me to You

Voices of Our Customers
Let customers speak for us
our sustainability progress
View Sustainability PolicyCrafted in recycled 316L stainless steel and wrapped in recyclable materials, every Elra piece reflects care and intention. Presented in a hand-stitched cotton pouch, our jewellery is made to shine with you through time, not to waste away.
Modern Demi-Fine Jewellery by Elra
Elra is a demi-fine jewellery brand from India, created for women who want jewellery they can wear every day. Our pieces are designed for effortless comfort. You'll never have to think twice about putting them on; they are easy, comfortable, and simple.
At Elra, we focus on clean design and aesthetic shapes that blend seamlessly into everyday life. Each piece is designed to fit naturally into your daily routine, whether you’re heading to work, stepping out for the day, or spending time with loved ones. The goal is simple: jewellery that looks refined but never feels complicated.
Our jewellery is crafted using 316 stainless steel and finished with 18K gold plating. Every piece is waterproof and tarnish-free, so you can wear your jewellery daily without worry. It’s made to last, hold its shine, and stay comfortable through regular use.
Elra jewellery offers a range of styles, from essential minimal pieces to slightly bolder designs. Versatile and easy to style, each piece is designed to be worn alone or layered, adapting seamlessly to your personal look. They are suited for different moods and moments, complementing your style without changing it.
Elra offers reliable, everyday jewellery for women. Our pieces are thoughtfully made to feel natural, move with you, and effortlessly fit into your life, making them the right choice every time you wear them.
FAQs
What is demi-fine jewellery?
Demi-fine jewellery is made using premium finishes like 18K gold plating and refined craftsmanship, offering everyday wearability with a more elevated look than fashion jewellery.
Is demi-fine jewellery suitable for daily wear?
Yes. Demi-fine jewellery is designed for regular wear and comfort, making it ideal for everyday styling when cared for properly.
How is demi-fine jewellery different from fine jewellery?
Demi-fine jewellery focuses on modern design and wearability, while fine jewellery typically uses solid precious metals and gemstones intended for occasional wear.






























































