MATERIAL & CARE
Our go-to-guide to keep your gold and silver styles shining. Every piece comes with a two year warranty
THE CRAFT
- Each Elra piece begins as an idea shaped in light, designed to move with you and to last beyond seasons.
- Our jewellery is crafted in high-grade stainless steel, chosen for its strength, smooth polish, and steady resistance to time.
- Every surface receives a luminous 18K gold PVD finish, sealed to mirror the quiet warmth of sunlight on skin.
- Some pieces carry a finish described as rhodium-plated gold, a familiar term that sits on the same enduring foundation of artistry and polish.
- As our collections grow, you will soon see designs in 925 sterling silver, 9 kt gold, and lab-grown diamonds, all created with the same devotion to detail and ethical craft.
THE STONE
- Our stones are chosen for their light.
- Today, we use Cubic Zirconia and hand-cut artificial gemstones, each set by hand, each facet tuned to catch a whisper of glow.
- Soon, our stories will include lab-grown and natural gemstones, sourced with care and integrity.
- Tiny shifts in tone, lustre, or reflection are natural, shaped by the light they live in and the hands that set them. No two pieces are completely alike, and that is part of their quiet beauty.
THE FEEL
- Every piece is nickel-free, lead-free, and cadmium-free, gentle on skin and made for everyday wear.
- Our plating process is built for durability, yet like all things worn and loved, colour may soften over time. This is the trace of a life well lived.
- For detailed coverage, visit our Repair & Warranty Policy. Our lifetime plating warranty protects each plated piece.
Caring For Your Jewellery
To keep your jewellery glowing softly through the years, follow these simple rituals:
OUR RITUAL
- Avoid direct contact with perfumes, lotions, and sprays.
- Remove pieces before bathing, swimming, or working out.
- After each wear, wipe gently with a damp microfiber cloth. Do not use chemicals or harsh cleaners.
- Store your jewellery in the pouch provided, away from sunlight and moisture.
- Avoid contact with sanitiser, chlorine, or detergents. These can dull the finish or loosen stones.
Each gesture of care becomes part of your ritual, keeping the piece as radiant as the moment it first found you.
OUR COMMITMENT
- We choose materials responsibly and partner with makers who honour both the craft and the earth.
- Our processes are designed to reduce waste, and every finish is tested for longevity and safety.
- As we grow, this page will evolve, reflecting new materials, new craftsmanship, and our continued promise to create jewellery that feels personal, lasting, and kind.
our sustainability progress
View Sustainability PolicyCrafted in recycled 316L stainless steel and wrapped in recyclable materials, every Elra piece reflects care and intention. Presented in a hand-stitched cotton pouch, our jewellery is made to shine with you through time, not to waste away.
